How We Transformed the Summit Lawns Website into a 24/7 Lead Generation Machine
A deep dive into our conversion-focused web design process, built to turn website visitors into paying customers through the power of neuromarketing.
The Challenge: A Website That Was All Style, No Substance
High Traffic, Low Leads
Summit Lawns had decent website traffic from local searches, but very few visitors were actually filling out the contact form or calling.
Confusing User Journey
The website navigation was unclear. Visitors struggled to find service information and pricing, leading to frustration and high bounce rates.
Lack of Trust Signals
The site failed to build credibility. Testimonials and project photos were hidden, and there were no clear reasons to choose them over competitors.
Our Solution: A Neuromarketing-Driven Redesign
Applying Cognitive Ease
We started with a deep-dive audit using heatmaps and user recordings to identify friction points. We then completely redesigned the site's architecture, creating a simple, intuitive navigation and a clear visual hierarchy that guides users effortlessly toward the "Get a Free Quote" button.
Leveraging Social Proof
To build instant credibility, we redesigned the homepage to prominently feature their best 5-star reviews. A stunning new "Our Work" gallery was created, and trust badges (like "Licensed & Insured") were placed near all contact forms to reduce visitor anxiety.
Implementing Choice Architecture
The old, long contact form was replaced with a simple, multi-step form that feels less intimidating. We crafted compelling, benefit-driven Call-to-Actions (CTAs) and placed them strategically on every page, making it obvious what the next step should be for a potential customer.
The Transformation: Before & After
Drag the handle to see the dramatic difference our conversion-focused redesign made to the Summit Lawns homepage.
"We’ve always believed in the quality of our work, but our old website never reflected that. The new design isn’t just about looks—it comes with a clear strategy. Now our website is built to showcase our strengths and is positioned to generate high-quality leads. We’re confident this investment will pay off soon."
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