Petal & Post Case Study

From Barren Ground to a Thriving Digital Garden

Our 3-Phase Strategy: From Seeding to Full Bloom

Phase 1: Seeding (Content & Brand Voice)

Every thriving garden starts with the right seeds. We began by conducting a deep-dive into Petal & Post's brand to establish a unique voice that was both authoritative and inspiring. We then developed three core content pillars—'Stunning Transformations,' 'Gardener's Tips,' and 'Behind the Scenes'—to ensure a consistent and engaging content mix.

Phase 2: Nurturing (Community Engagement)

A garden needs constant care. We implemented a proactive community management strategy, responding to every comment and DM within hours. By running engaging polls and asking questions (applying the **Reciprocity Principle**), we turned passive followers into an active, loyal community that felt heard and valued.

Phase 3: Growth (Targeted Campaigns)

To attract the right audience, we launched hyper-targeted ad campaigns aimed at affluent homeowners in specific local zip codes. We A/B tested various project visuals, using the principle of **Visual Salience** to identify the images that triggered the strongest emotional response and drove the most inquiries.