The Challenge

Breaking Through the Corporate Ceiling

Eden Landscapes had built a solid reputation as a reliable commercial landscaping provider over 12 years of operation. However, despite their expertise and quality work, they found themselves trapped in a cycle of small-to-medium contracts, constantly competing on price rather than value.

The company was generating $1.2M annually, but CEO Mark Dawson recognized that their current trajectory would never unlock the business's true potential. The challenge wasn't their service quality—it was their market positioning and inability to access high-value corporate clients.

  • Perceived as "too small" for enterprise contracts
    Corporate procurement teams automatically filtered out Eden based on company size assumptions
  • No systematic B2B lead generation process
    Relying entirely on referrals and local bidding platforms with high competition
  • Weak value proposition communication
    Unable to articulate ROI and strategic benefits to C-level decision makers
  • Limited digital presence and authority
    Outdated website and minimal thought leadership content
The Transformation

Strategic Market Repositioning

Our comprehensive 6-month engagement focused on fundamentally repositioning Eden Landscapes from a service provider to a strategic partner for corporate clients. The transformation involved both external marketing strategy and internal operational scaling.

Key MetricBefore PartnershipAfter 6 MonthsGrowth Factor
Annual Revenue$1.2M$8.9M (projected)+741%
Average Contract Size$50,000$650,000+1,200%
Lead SourceLocal Bids & ReferralsStrategic B2B OutreachTransformed
Market PositionRegional CompetitorPremium Market LeaderCategory Leader
Profit Margin18%34%+89%
Client Retention67%94%+40%
Our Strategy

The Four Pillars of B2B Market Domination

We implemented a comprehensive strategy designed to position Eden Landscapes as the premier choice for high-value corporate landscaping contracts. Each pillar was carefully designed to address specific market barriers and competitive advantages.

1

Corporate Brand Architecture

Complete brand transformation including new corporate identity, premium website development, and sophisticated proposal templates that communicate enterprise-level capability and reliability to C-suite decision makers.

2

B2B Lead Generation Engine

Launched multi-channel campaigns targeting facility managers, property developers, and corporate real estate teams through LinkedIn Sales Navigator, industry publications, and strategic partnerships.

3

Thought Leadership & Authority

Created high-value content including whitepapers on sustainable corporate landscaping, ROI calculators for green spaces, and executive briefings on workplace wellness through outdoor environments.

4

Account-Based Marketing (ABM)

Developed targeted campaigns for 50 high-value corporate accounts with personalized outreach, custom proposals, and executive presentations, resulting in a 78% meeting acceptance rate.

Detailed Results

Measurable Impact Across All Metrics

The strategic transformation delivered results across every key business metric, from revenue growth to operational efficiency. These outcomes demonstrate the power of strategic B2B marketing when properly executed.

Revenue Growth

$7.7M increase in projected annual revenue, representing 750% growth from baseline. New contract pipeline worth additional $12M over next 18 months.

Team Expansion

45 new employees hired across operations, account management, and specialized services to support increased demand and premium service delivery.

Market Expansion

3 new metropolitan markets entered, with established operations in Phoenix, Austin, and Nashville to serve expanding corporate client base.

Industry Recognition

3 industry awards received for innovation and excellence, including "Commercial Landscaper of the Year" from National Association of Landscape Professionals.