Business Situation
Bloom & Beyond had a solid reputation for quality but struggled to attract new, high-value clients. Their growth was flat, relying solely on unpredictable word-of-mouth referrals in a crowded market.
- No professional website or online presence.
- Inconsistent brand image that undersold their expertise.
- Suffering from sharp seasonal drops in revenue.
- Being outspent and outranked online by larger competitors.